 
Publication: The Houston Chronicle [US]
Date: August 7, 1997
Section:
Page Number(s):
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Title: "Emancipating the Artist"
Interviewed By: Sonia Murray
PHILADELPHIA - To his right, five Crayola-bright shirt/pant
combinations hang perfectly spaced.With matching heels
directly underneath.
In front of the mirror, hair-styling accessories are as
meticulously laid out over a towel.
So far, this is what we expect.
Then he smiles.He becomes animated.He speaks in more than
one sentence.And he doesn't speak in a whisper.
He is the new Artist, formerly known asPrince.And he's
surprisingly forthcoming.The 39-year-old Minneapolis native
who has changed his name from the one Mattie and John Nelson
gave him -PrinceRogers - toPrince,then to an
indecipherable symbol, then to the Artist Formerly Known as
Prince,and finally to the more sufferable the Artist, doesn't
make things a fraction as difficult as pronouncing the glyph
he adopted as his name four years ago.
In fact, just two hours before he embarks on an evening that
will begin with a concert at 8 and end around 4 a.m., the
Artist is anything but the slight, half-naked, young man who
responded to Dick Clark with hand signals so many "American
Bandstands" ago.
In his dressing room, past the bald bodyguard with the Secret
Service cord around his ear, the man in black pants and a
black lace shirt opened four buttons deep awaits.
In his first one-on-one printinterviewsince his sold-out
"Jam of the Year" tour (which hits Houston's Summit Sunday)
began July 21, the Artist deals succinctly with the loss of
his and wifeMayte'sfirst child ("There's really nothing else
I need to say about it.This was God's plan") and the June
folding of EMI, which distributed his last triple-CD,
"Emancipation" ("That's business").
Then, he spends the next hour revealing where his head is, now
that thePrinceruled by Warner Bros. is clearly part of the
Artist's past.
"I feel like I'm starting all over again," he announces to a
dressing room devoid of an entourage.There's more going on in
his ear - dotted with gold studs and a decoration across the
top - than in the lair of the long-elusive star.
"It all began with my Emancipation," he continues,
referring to his album and his release from the Warner Bros.
contract that reportedly could have earned him $ 100 million.
"And the only time the artist I used to be shows himself is
onstage.And even he is a little different now. "
Dig, if you will, this picture: With 15 minutes left in a
fairly mild-mannered, two-hour-plus show, the Artist invites a
woman onstage.
"You've got to dance for me," he insists.
Probably thinking this was still the guy who combined sex and
spirituality in many a tune and brought a bed onstage during
his "Dirty Mind" tour, the young woman decides to lift
the back of her denim dress and shake her uncovered and
substantial endowment at the audience.
The Artist backs away from her.And later on, when someone
tells him that they thought the woman was part of the show,
disbelief stretches across his face.
"Well, what does that say about me? " he asks innocently, but
with the same grin that lured Apollonia into the waters of
Lake Minnetonka to "purify herself" in his 1984 film
"Purple Rain. "
Perhaps it's a rhetorical question.Or perhaps it's true that
the unabashed member of the top pop triumvirate (Michael
Jackson, Madonna and him) who wore back-less pants on the MTV
Awards can now be taken aback by such a display.
"I already know that when people read this, they're going to
say, 'Man, I expected him to do this' or 'I didn't expect him
to talk about that,"' the Artist says."I know what a lot of
people think of me.I know how I'm portrayed in the media.And
it's not always wrong.I'll admit I play a part in it.I have
always been a private person.But also know that reporters
come to me with their agendas, already knowing the story that
they want to write.And if it doesn't square with me and my
agenda, I'll be polite, but I probably won't say much.And
that 'Oh, he's so mysterious' reputation lingers. "
Yet it is more important now than at any time in his career
that he be an accessible Artist.Without the machine of a
major record label behind him, it is up to the Artist and his
small staff to promote his upcoming release, "Crystal
Ball," and sell it (solely) on the Internet.
The three-CD collection - actually packaged in a crystal ball
- is made up of mostly bootlegged songs.It will follow
"Emancipation," a barely impressive effort on the
Billboard charts.The Artist says, because of the royalty
structure, it has earned him the most money he's made since
the 10 million-seller "Purple Rain. "
"There was a time when I was happy with that 14 percent
artists get," he says."But I can't take that now.Not with my
bills.And with the way things are structured now, I don't
have to.With "Crystal Ball," I own the record.I ship
it to the people that join us on the Internet.I get a lot
more than 14 percent back. "
The Artist is getting more than just financial payback by
being in control of his music. "Emancipation" was also
his first critically heralded CD of the decade."Click, click,
the chains were released, and I could go about my craft with a
different mind state," he explains.
"You can hear the difference in the first thump of
Emancipation," adds fellow funk pioneer George Clinton.
"I don't really know what to say to those who had a problem
with those previous records," continues the Artist."But it is
what I felt at the time.When I made "Chaos & Disorder,"
that's what I felt.
"An example is "CP (Colored People) Time. " You know how
that came about?Ever since we've been here we've been forced
to do things we didn't want to do.That ceiling was over us to
keep us, and our minds, restricted.So, of course if you're
going somewhere you don't want to be, doing something you
don't like, you're not going to show up on time.
"The same applied, kind of, to my contract with Warner Bros.
They put a ceiling on me.Wanted me to only put out one record
a year.In effect, they wanted to put a ceiling on my
creativity. "
Now the Artist says his "new" career is fueled by the
"ever-pressing fact that most musicians, especially those of
the darker persuasion, usually leave this business with
nothing.That's why I'll be on the road until 1999, shifting
the level of consciousness. "
And drawing from those he feels do the same.
So in that vein, alleged Unabomber Ted Kaczynski is "a genius"
to the Artist."Have you read that manifesto?What he's saying
in that thing, that you have got to stop restricting people
and minorities or it could come back to hurt you, is
brilliant. "
Nation of Islam leader Louis Farrakhan, he says, "may get the
message twisted sometimes, but I like what he says about
empowerment. "
Same goes for Essence editor Susan Taylor and her monthly "In
the Spirit" column.Muhammad Ali, whom the Artist will join
for an October benefit, is a hero to him because "he has
always stuck to his principles. " "Teen Summit," a
Saturday talk show on BET, is his favorite on the tube."It
just inspires me to see young people talking it out and trying
to work through it all, elevating their level of
consciousness. "
Consciousness-elevating even comes down to diet.The Artist
"won't eat anything with parents" (meat), and his wife has him growing his own
food in his effort to make himself "more clear
and more receptive of God's gift - the present. "
So, of course, he passes on the bite-size ham sandwiches the
hostess offers him at his after-party/30-minute concert at
Egypt, a club close to CoreStates Center.The grapes?He'll
take those.And now anyone who has paid the $ 19.99 to get in,
get access to the V.I.P.section, and then to the enclosed
very V.I.P., is a target.
He lifts.He aims.He throws.Misses.
He waves the hostess with the platter back to him.Picks up
the crackers.Ping!He's hit the back of someone's head.
"I guess I better load up on peanuts," says saxophonist Pierre
Andre Baptiste as he heads to the bar.
Next, the cheese
"I'm approaching 40, but I feel like I'm 4," the Artist
smirks."Because I'm free.And it is amazing the sounds your
soul makes when you're not writing for radio.When you're not
writing to please a record company or have the No. 1 song on
the Billboard charts, your soul doesn't have a roof over it
any longer. "
And hey, before you know it, you may find yourself doing news
conferences, online chats and the occasional backstage
interview.Baring that soul, or at least as much as he feels
like, to the media.
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